Approximately two days ago I wrote this tweet (try to ignore my low battery, I did place it on charge after this don't worry). It ended up being a thought that a lot of other people agreed with, which actually shocked me. The reason I wrote this tweet was because of some activity on my time line that same day. This particular activity was actually someone saying how rude and unsupportive they thought it was that a woman they followed, had unfollowed them on all of their socials. This tweet said person wrote got a lot of people replying, saying they agreed it was rude and totally uncalled for. Sorry? It’s not OK to unfollow someone? This really didn’t sit right to me.
Life’s all about change, it changes more often than we think. So what’s wrong with us wanting to change what we see on our feeds? It almost comes hand in hand with our every day life. I started to ponder about this and think of ways I could describe why this is OK. So, here’s what I thought of... Think of it as a trend, let’s use gingham as an example here. Gingham has been around for a while and has become something I’ve fallen out of love with, I don’t enjoy still seeing it in the shops or on the runway, I’m over it. Here's another example, remember when your mother got wind that you like that dinner she cooked up that one time, so she constantly made it until you couldn't stand it anymore (we’d still eat it though because food is food, am I right?). Stupid examples aside, we don’t always enjoy the things we did previously.
I’ve followed YouTubers in the past that I absolutely adored, but then I got bored of their content (especially those who started click-baiting) so I unsubscribed with no guilt at all. I’ve even gone too and from creators, enjoying them one month and going off them the next. I’m sure influencers know this is the pattern of their followers. I mean, how many people who watched Zoella six years ago, still watch her today? I grew out of her content because it’s aimed to a younger audience, and I’ve grown up. I still enjoy the idea of her as a person because she does seem like a total cutie, but that’s besides the point, I won’t sit and watch her vlogs every week because it just doesn’t appeal to me anymore.
People’s style changes too, we are in a world where new trends and brands appear constantly, and we change along with them. If someone’s personal style evolves, who’s to say we’ll still enjoy seeing their content anymore? We change, you change, and that’s OK.
Whether blogging is a job or a hobby, I think we need to look at it as a business. I rarely follow a personal friend outside of the blogging world on Instagram or Twitter, because I feel like I don’t need to see their content. I use these platforms for my blog and getting reach of other like-minded creatives, not to know what my friends been up to, because more often than not I spoke to them thirty minutes prior anyway, but mostly because it doesn’t matter to me in a blogging/business sense.
If we followed every person we ever met outside or inside of the blogging circle, we wouldn’t be keeping true to ourselves. Let’s be real, we’re not going to like everyone we meet (and if you do you’re a far nicer individual than me) so why bother following them? I think it’s more rude to follow people we’re not even fond of, because that’s two-faced, and why on earth would you even want to see their content anyway?!
This has sparked me to do a big unfollow on twitter which felt pretty good, and it's almost made me enjoy it more as a platform. I've made it a place I now like to go and really see what the people I adore most are creating. I may come across as cruel, and not everyone will agree with my words here, but I’m being real and so should you. It is OK to use that unfollow button if and when we please. It’s your life and your time line and we have the luxury of choosing what we see.
Of course there is always the mute button, which might seem less harsh. But wouldn't it be really awkward if you get asked wether you've seen their latest tweet?! I couldn't handle that, I'd rather the grown swallow me whole. It's an option though, and if this suits you better than I say go for it, but hopfully whoever it may be would understand. Let's face it, I'm sure you wouldn't be unfollowing people who you do conversate with all the time anyway, right?
Whatever the case may be, we as bloggers don’t have a oath to fulfil, it’s not our rite of passage to support everyone we find on the internet. Remember - life is forever changing, and so is our time lines.