Last week I had the absolute please of meeting the brilliant George Hodgson, founder of Maison de Choup, a fashion label which supports mental health. The brand itself helps mental health sufferers find the support they need, by teaming up with Young Minds and raising money for the charity. This sits very well with me. I myself am surrounded by friends and loved ones that struggle with mental health issues, it's a common theme in this modern day and to find people out there who can help is just what we need. It's important to not feel alone with struggles like this, which is why I fully support and encourage you to at least click on THIS LINK and read more about what Maison de Choup and Young Minds can do for you. If you want support this cause then have browse at the fashion pieces they've got online, as 25% of the profits made from their new Warrior and Words Fail Me collections go to Young Minds - incredible!
BLAZER - MAISON DE CHOUP (CUSTOM) | JUMPER - M&S | SKIRT - TOPSHOP | TIGHTS - PRIMARK | SUNGLASSES - NASTY GAL
Before I met George I knew all about his brand and what he does, I've been a fan of his for a good while. I've read his story and am truly inspired by what he's created from turning the negativity of anxiety into a positive, by creating contemporary clothing for a good cause.
When we eventually decided to meet up and shoot, I knew we'd create some really cool images for his products. I obviously had to take some for myself, and it had to be in the Warrior Not Worrier blazer, a product I'd been lusting over for ages. I'm big on tartan and yellow is my go-to colour of the season, so I was all for this jacket and was over the moon when George said I could wear it. Not only is it a very cool, masculine jacket, but it has a lot of thought and meaning behind it (quite literally). Like a mullet, it's business at the front and party at the back. It's great when clothing can make a statement in more ways than just being 'out there', when it has a literal statement to make, that's a whole new level of cool.
Thank you, George, for letting me in on what you do at Maison de Choup. It was a huge honor to take your photograph and see your brand in person. I have huge respect for you on speaking out about your experiences with anxiety and personal mental health issues. It takes a lot of be so courageous and that's just what a company like this needs, a strong, passionate and inspirational individual. Keep on doing what you do, the world needs more people like you. I can't wait to see where this project ends up!