Working for Topshop has many perks, discount being the best most obvious. Along with those perks includes a run through of current goings-on within the company, the most recent one being The Denim Issue. Denim being something I'm extremely into made me very excited about this. With it being Topmans first major world wide campaign, it's even the first time Topman has been seen on the side of buses did you know - I think it's been done perfectly, I love the fact that the first pretty big thing to come out of the brand is denim, oh how I love me some denim.
The selected photos are from topman.com
They've done so well from an online and advertising point of view, I really cannot fault it. I especially can't fault the lookbook that runs along side it which features some major laid-back seventies vibes and men with retro skater hair cuts that happen to make my knees week, and the advertising isn't even aimed at me! You've done this denim-obsesser proud and I really hope it broadens the horizons for many men out their that are stuck in a jean rut. Embrace the boot cut or even a pair of overalls if you're feeling extra brave. We all love seeing someone in a pair of skin tight jeans *heart eyes* but join the dark side, rock a pair of flares like it's 1975!
Take a look at the online campaign because it's actually very factual and interesting. It features a page on the History of Denim and some wise words from a couple of very cool gents. If that's not enough to make you go pant shopping then I don't know what is.
On the topic of very cool men, I'm also so excited for Grimmys range to launch online and in selected stores (please oh please let Bristol be one of those) as I have already picked a couple of things I will be buying when it launches. Hello leopard print coat and patterned shirts, you will be mine come October 14th! A major high-five to Topman needs to be had because they really are proving their true awesomeness at the moment.