FAST FASHION

One of the reasons I took a break from talking about fashion over here was because I felt I couldn't keep up with current trends and what everyone else was wearing. Trends move on so fast that we've actually given it the title of Fast Fashion. It's called that for a reason, being it moves from catwalk to the high street so quick, we just can't keep up with it's pace. There is of course many reasons as to why fast fashion is considered unnecessary for peoples well-being and the environment, just think of the amount of waste it produces and the carbon footprint it creates. These are the more strong negatives to Fast Fashion, but I want to talk about my current dilemma of why it's affected me recently. 

When you're busy 99.9% of the time, you don't have time to shop. The only shopping I find myself doing regularly (other than my weekly trip to Aldi) is online, I tend to scroll through my favorite apps late at night when boredom hits. It's just like Instagram, I have a cheeky browse to see what's out there and get some inspiration. I don't use my two precious days off a week to walk around the high-street, because I can't afford to treat myself that often, because it's total carnage on weekends, but mainly because it bores me. I walk into a shop and know I won't buy anything because of the fact it'll be considered 'out of fashion' the next month. The way trends move on so fast is outrageous, sometimes I've found myself thinking I've discovered some niche brand or style, only to then see it's been and gone through the motions already. It really is getting hard to keep up. Luckily, we have places like Instagram and Pinterest to keep our heads above the water just that little bit. But, no matter how much I flick through my explore page or catch up on my favorite Grammers profiles I struggle to figure out what is actually trending. There are people out there that no matter what they wear, I'll constantly adore them. It's those that don't just stick to what's considered 'fashionable' and will wear everything and anything, trendy or not. I think that's where I belong on the fashion spectrum, just bobbing about wearing what I like and not focusing on what I should be wearing as a blogger. If I don't like it, I won't wear it, and in all honesty there are some trends currently out there that I consider to be huge faux-pass. You can't love everything, and some things need to stay on the catwalk.

I'd love to be able to keep up with it all by studying fashion publications and spending whatever amount I want on a shopping spree, but in reality I can't. I'm learning to spend my money wisely and invest in things I know I'll love for a good while, or pieces that will last me a lifetime. I will of course buy the odd thing here and there (AS IF this girl can keep off Nasty Gal for longer than a week),  but I'm not going to spend cash on trend pieces I know won't be around for the longer than the next flash sale. I'm more tuning into my personal style and tweaking it here and there when new things come along. My style changes daily, but no matter what I will always wear what I feel myself in, not what every other 'influencer' is donning.

I'm turning to more of the vintage pieces I have in my wardrobe, items that I adore and can wear constantly without getting bored of. To me, vintage is fun and exciting because you can find retro treasures that you would never dream of finding on the high-street, but also new items others have got bored of quickly (Fast Fashion strikes again). My favorite thing about it? It's technically recycling and giving money to a good cause when it comes out of my bank account, if it's going somewhere good then it feels less painful! Another perk to vintage shopping is that because it is becoming far more mainstream, the product is getting better and more commercial. We'll soon be finding even more trend pieces in our local charity stores for a fraction of the price because of the way fashion is so fast.

I do adore fashion and everything that goes along with it, the shows, the shoots and everything creatively involved within it all, it's just hard to find your own niche when it's all moving so quickly around you. I'll always support my favorite brands and buy items I do really love, let's be honest I can't give up shopping the high-street completely! I'm just becoming more weary about the amount I buy, and what I actually end up wearing more than once. I know I can always buy vintage because that's where I find pieces that are different but still as cool as they were when they first came out, it has a serious place in my heart and it'll always be my go-to for clothes. I am and always will be a lover of fashion, I want to be completely immersed in it at all times, after all it's what I know best, but I'm focusing more on what I love rather than what others do.

WHAT I’M WEARING

WE ARE COW TOP

ZARA SKIRT

VINTAGE JACKET

VINTAGE SUNGLASSES

PRIMARK BOOTS

SHOT BY

FRASER COTTRELL

FAST FASHION
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